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Beer
a colorful exercise in minimal
packaging driving a confident brand
The image displays a green aluminum can with bold typography used for branding. The word "REAGAN" is prominently placed vertically on the left side of the can, in large, white capital letters. Below the brand name, the text "IPA" is displayed, followed by "6.8%," indicating the alcohol content of the beverage. A QR code is visible at the bottom left of the can, suggesting interactivity or additional information. On the right side, more details such as "WATER BASE" and "500 ml" are displayed, referring to the beverage's volume and perhaps its production process. The can has a sleek, minimalist design with diagonal line accents, adding texture and depth to the visual presentation. Water droplets on the surface of the can add a refreshing feel, while the overall aesthetic is clean, modern, and direct. The black background contrasts with the can, emphasizing its design elements.

Identity

Naming

Branding

Packaging Design

Art Direction

Reagan Brewery
Scotland
2024

Simple, colorful, iconic beer brand.

Design ➡
AofP
Design ➡
AofP